Fabletics

Fabletics is an activewear / lifestyle clothing brand that supports inclusivity and body diversity and encourages a lifestyle of movement, wellness and confidence for all.

My creative impact

I worked closely with teams across CRM, Onsite, and Social to maintain brand consistency. I helped shape the visual direction, developed brand systems, and ensured alignment across all markets. My work spanned a wide range of projects, from new collection launches and promotional campaigns to A/B testing and printed materials, always with the aim of creating work that felt true to Fabletics’ energetic brand spirit.

2016-2018
360° promo campaign
Display banner ads
Email campaigns
Email trigger series
Landing page design
Print
Social content
Social media banners
User experience testing
Website assets

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Parcel Insert - Design Concepts and Production for Print

Marketing and Transactional Emails - Design Concepts, HTML Build

Landing Page Conversion Testing - Design Concepts, HTML/CSS, CMS

Paid Social Ad Campaigns   |   Design for Facebook and Instagram

Media Banners - Design and animation