NYX Professional Makeup
NYX Professional Makeup is a vibrant, affordable cosmetics brand that champions diversity, artistry, and self-expression. It offers pro-quality products for everyone from makeup beginners to professionals.
Creative Highlights
NYX was always a joy to be involved with. I loved working on projects that celebrated positivity and individuality, built around expressive, colourful, and experimental looks.
Highlights included the Proudly Pro You landing pages, where I was trusted to apply my knowledge of the brand aesthetic and given a large amount of creative freedom on a key initiative, and the launch of the Makeup Addyx app, where I helped shape the campaign across multiple channels, from logo creation to onsite awareness and CRM.
2018-2025
App logo design
CRM banners
Email campaigns
Email trigger series
Foundation finder quiz
Landing page design
Onsite banners
Social media
Logo design
Makeup Addyx App Launch
NYX Makeup Addyx community app logo concepts
Logos for launch
Design of onsite banners, landing page and email
Foundation Finder
Quiz asset design, triggered email, CRM banners
Weekly emails - design, HTML build, animation
Surprise & Delight Trigger Series - design, HTML build, animation
Welcome Trigger Series Refresh - design, HTML build, animation
Landing pages
Proudly Pro You Landing Page - design and asset prep for build