L'Oréal Professionnel
L’Oréal Professionnel offers a wide portfolio of salon-grade haircare and cutting-edge hair tech, created for professional stylists and consumers alike. Rooted in innovation and style, the brand stays closely connected to fashion trends, supporting fashion weeks and co-developing with expert hair artists.
Creative Highlights
Working primarily on CRM communications, I designed across several divisions – from haircare and colour for consumers to technical tool launches and educational content aimed at salon professionals. While global guidelines provided a solid framework, there was always room to innovate and adapt campaign content to best suit CRM channels.
Over the years, I particularly enjoyed contributing to key industry events such as London Fashion Week, the L’Oréal Colour Trophy, and Run Le Hair Show. These UK-led initiatives offered the freedom to craft bespoke assets and often incorporated video and animation to capture the energy and artistry of the brand.
2018-2025
Animation/motion
Email campaigns
Email trigger series
Landing page design
Onsite banners
Email Campaigns
Monthly B2C + B2B emails - design, animation, HTML build
Animated email content
